Is It Safe To Upload Id In Shaadi.com

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Mahesh Sinha idea it was some April fool'south twenty-four hour period prank. "I was asked to verify my profile by providing my Aadhaar number," recalls 28-year-old chartered accountant from New Delhi when he tried to upload his matrimonial profile on Shaadi.com last month. "Who asks for a 12-digit unique identification number to detect a helpmate?" says Sinha.

Though Sinha might detect the idea of linking Aadhaar to matrimonial profiles 'admittedly bizarre,' it is a serious matter for millions of women who grapple with the menace of faux profiles on various matrimonial sites in Republic of india.

"We have been constantly innovating to evangelize newer forms of verification," says Gourav Rakshit, Chief Executive Officer at Shaadi.com. Final month, the matrimonial site added Aadhaar to its existing profile verification plan. "Given that there are millions of matches every 24-hour interval, the odd incident of misuse does undermine the feel we evangelize," reckons Rakshit, adding that eliminating all possibilities of misuse is the currently the company'due south primary focus. Shaadi.com, he claims, has around 1.5 million active users a month, and gets over fifteen,000 sign-ups every day. "Viewing a verified contour instils confidence among users," he avers.

What made Shaadi.com add Aadhaar to its contour verification? It was the consequence of a recent survey: a staggering 91 percent women gave high importance to verified profiles.

The online survey revealed that having verified profiles is not just an elimination factor, just also a crucial determinant in starting conversations. While 82 percent women said verified profiles would increase the likelihood of reaching out to potential matches, multiple photographs and family data were selected as an option by 13 percent and 5 percent, respectively. "Aadhaar verification is an addition to our already existing ID verification plan, which consists of government recognised identity proofs such as passport and PAN bill of fare," contends Rakshit.

Aadhaar-verified profiles, reckon branding experts, is not only a smart marketing tool but likewise a potential mode to reassure millions of single women virtually the brownie of the matches on matrimonial sites.

"It seems at that place is a petty bit of Aadhaar in everything these days," says make strategist Harish Bijoor, alluding to the linking of Aadhaar to bank accounts, mobile numbers and passports. "The Aadhaar-verified tag on a matrimonial site is an innovation," he says, lamenting near the fact that some of the betrothed sites were not just finding it difficult to weed out wolves, but were also fast turning out to be hookup websites.

"Although Shaadi.com has come with this new verification method, others are probable to follow also," he says, adding that authentication is a very of import issue, peculiarly when it comes to websites. "Wait authentication and verification to go the norm, as online businesses want to rediscover the business organization it wants to really run," reckons Bijoor.

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Source: https://www.forbesindia.com/article/special/aadhaar-latest-tool-against-fake-matrimonial-profiles/50215/1

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